For the latest Salesforce Dreamforce activation, we were asked to help create an interactive, multiplayer gameshow to highlight Ford’s customer success story. The interactive game show was centered on telling the story of a customer and their experience getting their dream car, a Ford Mach-E.
On the stage was an actual Ford Mach-E that rotated around on a stage. Behind the vehicle was an oversized LED wall that showed animations and visuals as the spokesperson told their story.
Utilizing that massive LED screen, I was tasked with creating an explainer video that closely followed the presenter's story as a Ford customer. I used a combination of both 2D and 3D Motion Graphics to help tell the story.
To add another layer of immersion, I designed and animated a loader that followed the silhouette of the Ford Mach-E.